ZINC

What is Hidden Hunger?

Hidden hunger refers to a deficiency in certain nutrients giving rise to subclinical nutrient deficiencies, thereby impacting growth and development without overt visibility.

Mouse over each nutrient to find out the facts.

 

 

Zinc Deficiency affects growth and immunity. Severe deficiency can result in growth failure(1)

50%

children in Pakistan are Zinc deficient(2)

        Reference

Horlicks Image

2 serves * of Horlicks Provide

15% RDA for Zinc

VIT-D

What is Hidden Hunger?

Hidden hunger refers to a deficiency in certain nutrients giving rise to subclinical nutrient deficiencies, thereby impacting growth and development without overt visibility.

Mouse over each nutrient to find out the facts.

 

 

Vitamin D deficiency is a health concern amongst children in Pakistan and it can result in impaired bone and muscle health(1)

90%

children in Pakistan are Vitamin D deficient(2)

        Reference

Horlicks Image

2 serves * of Horlicks Provide

50% RDA for Vitamin D

IRON

What is Hidden Hunger?

Hidden hunger refers to a deficiency in certain nutrients giving rise to subclinical nutrient deficiencies, thereby impacting growth and development without overt visibility.

Mouse over each nutrient to find out the facts.

 

 

Pakistan reports Iron deficiency as severe public health significance (3). Lack of iron can cause developmental delay, deficient attention and concentration, and impaired work performance in children(1)

51%

children suffer from iron deficiency anaemia(3)

        Reference

Horlicks Image

2 serves * of Horlicks Provide

100% RDA for Iron

 

VIT-A

What is Hidden Hunger?

Hidden hunger refers to a deficiency in certain nutrients giving rise to subclinical nutrient deficiencies, thereby impacting growth and development without overt visibility.

Mouse over each nutrient to find out the facts.

 

 

Vitamin A is vital for normal functioning of the eyes, and for growth and immunity (1).

50%

pre-school children in Pakistan are vitamin A deficient(4)

        Reference

 

Horlicks Image

2 serves * of Horlicks Provide

50% RDA for Vitamin A

 

IODINE

What is Hidden Hunger?

Hidden hunger refers to a deficiency in certain nutrients giving rise to subclinical nutrient deficiencies, thereby impacting growth and development without overt visibility.

Mouse over each nutrient to find out the facts.

 

 

Iodine deficiency is one of the prominent causes of impaired cognitive development in children (1).

60%

children in the AJK and GB provinces are iodine deficient (4).

        Reference

Horlicks Image

2 serves * of Horlicks Provide

50% RDA for Iodine

 

Factors affecting Hidden Hunger in Pakistan

9 in 10

5 in 10

children do not complete their daily protein requirement(1)

1 in 5

3 in 10

children do not eat vegetables daily (2)

1 in 3

4 in 10

children do not eat fruits daily (2)

 

Reference

3 concerns for Mums as
their children develop

Poor dietary choices, stunted growth,
and being underweight are a few of the
concerns that Pakistani mothers have
when it comes to their children

Obesity

Incidence of children snacking on fried foods 1-3 times a week is at (2)

80%

Stunted Growth

Stunted growth for children under 5 is at (3)

41.5%

underweight

Incidence of being underweight in children aged under 5 is at (3)

31.3%

Smart Mum and Child